Creating content for social media is half the battle. Coming up with unique concepts can often be the hard part.
As a self made travel content creator who has been around since the beginning and pioneered many of the travel video concepts you often see today, they have been copied because they usually work.
One thing I strongly believe about content creation is that it generally needs to serve a purpose. For my own brands, I lean into education and Inspiration.
Mostly educational content that I voiceover and this can include: lodging reviews (hotels, resorts, cruises, etc), tips for visiting destinations and unique marketing angles, which we will talk about more below.
I would strongly suggest making a plan for your content and having a business model set up before throwing up content. You need to know what happens next, what is your niche and so on.
If you haven’t set up your page, you are struggling to grow, can’t figure out your niche, don’t know how to pitch brands, or you are just new, get my e-book: Learn to get Paid to Travel! This will give you the framework to set up your brand and have some guidance. Things I WISH I KNEW before becoming a travel content creator/influencer.
Below are my personal favorite video content ideas that you could use or plan to use when making content. I can’t promise virality as a lot of factors contribute to viral posts, but you can create content that helps your audience and maybe it will take off.
I will leave examples with most of the content styles so you can get a look at what I am talking about.
Two things to note when viewing these examples: first, I voiceover most of my content and that I believe is one of the secrets of my success and second, pay attention to the verbiage, titles, wording I use and where I use it.
Another reason I voiceover my content is because I get paid for views on both Tiktok and Facebook. They have programs for creators. The videos need to be at least one minute long to qualify on Tiktok in their Creativity Beta Program, so, I make all my videos between 61-90 seconds long and crosspost the content.
I don’t want to reinvent the wheel for each page.
A few other things of important note: never use anyone else’s content to make videos. You need to have your own content OR license. Second, never copy someone’s video word for word or entirely the same. You need to make your content in your own voice and style – that’s what makes it unique to you and your brand. If you are copying someone else, people can usually tell.
If you are not a reader or just need more one on one help, please book a call with me if that is your preference.
30 Days of Video Content Ideas For Travel Creators
1. Resort or hotel tour – this gives your audience a first person perspective of what to expect. Often times this cannot be communicated beyond the heavily edited images on a website – but seeing someone else’s thoughts and experiences, can help them judge if they want to visit.
This also will establish you as a trusted voice if you end up covering a variety of lodging. Just remember to stay in your niche. Don’t do a hostel for five days and then high end luxury the other days. You will not be attracting the same viewers for both, which is why having a niche is crucial.
2. Trip Itinerary – this would include an option for lodging, food and activities. One thing I want to note is that these can be super helpful and easy to follow if you build them out nicely and make them look put together.
The goal is to make things easy for your audience. If they have a full itinerary, they can easily save it for when they are ready and/or share it to their stories or other people for consideration.
3. Compare two similar destinations you have been to – my very perfect example for my own content is Maldives and Bora Bora. They have the highest concentration of overwater bungalows (which is why people visit primarily), incredible beaches, snorkeling and diving, and an overall sense of paradise.
4. Mistakes to avoid in X (city, state, country – whatever works with your content). These are great informational videos because you can share firsthand knowledge that will help someone else.
I don’t think videos like this would work for destinations the majority of people haven’t heard of, so I stick to places I KNOW people know something about and that my audience would visit.
5. Trending audio + fun template – I found a fun template when this audio was trending and added time stamps to it and it took off.
6. Show something within a short distance of a major city, showcasing that something incredible isn’t quite that far away.
Listen to me when I say, Miami isn’t even a top 5 city in my analytics, New York is my primary, but I always use Miami as the distance indicator and the videos always do pretty well. I usually stick with Miami but I see tons of creators copy me and use Atlanta, Houston, etc. That is probably where they live.
7. Room review – this can be hotel, hostel, glamping, cruise, etc. This is a sector of travel that is always lacking. Usually websites will have one maybe two photos of their room offerings. This is a great way to really show what something is like.
8. Start a series! I have many series that I do with content I already have so I don’t have to constantly be traveling. Think ab0ut a ton of content you have that would fit under the same type of series.
Keep in mind that all of this is subjective to what YOU think is in this series. I would note to keep the cover for each video the same in the series and just change out which number it is so they are easy to find on your feed.
9. Tips for saving money on a trip to X (you pick the destination). I have found popular destinations that can be more costly tend to do better. However, everyone wants to save money no matter what the cost – so just think about how it really works with your content.
10. Aesthetic – I try to avoid these BUT WHEN I DO post them, primarily to Instagram, they’re of something I think is amazing that will get shared a lot.
I love doing the “mornings in X” when the sunrise is incredible.
11. Easy weekend getaways – this will require you to have content to be able to showcase it. Naturally, since I have been shooting video content since summer of 2019, I have a large selection of videos to choose from. If you don’t – either spread out the number of trips you have to share in one post, or just keep this in mind for later.
You could do a full video with just options, or pick a couple places and run through short itineraries.
One thing to note when making content like this is to know who your audience is. If your audience won’t consider it an easy weekend getaway, it is not going to perform likely.
12. Vlog – Spend a day with me in X (city, destination) – this is a cool concept to really show the best of the best in one day of travel.
13. Prettiest place in X (this could be city, state, world, etc) – this works because it is subjective. The key to this working is using a big headline on the opening frame and keeping it relatively short.
14. Things to do before you die – this works because again, it is subjective. These should all be experiences that WOW’D you that you think other people will also find incredible.
15. How to get to X (destination specific) – this works really well with far flung, bucket list destinations. People like to see what the commute to get somewhere is. Sometimes things are much closer than they expected or more complicated.
Either way – you should always aim to be a resource.
16. Destinations with the bluest water – this again is subjective. Without fail, whenever I post these styles of videos, I am always asked “what about X (destination)?” Everyone has their own opinion on this, so there really is not a right or wrong answer.
If you really want to get creative, turn it into a series – I did!
17. Tips for visiting X – know before you go – this helps the viewer to understand what they need to know before they actually visit. This should come from personal experience and as a way to leverage your knowledge of the destination to your audience. This is also a great entry into sharing other content around the destination.
18. Perfect one day itinerary in X (city, island, destination) – some destinations can easily be done in a day or often people only have a day, especially those who are on stopovers or visiting via a cruise.
I would not pack the itinerary too tight or it could feel overwhelming. You know the destination you are sharing and what is possible.
19. Girls/guys trips around the world – this will be subjective to places you have been and loved. There are no wrong answers. One of the places I LOVE taking my girl friends is Bora Bora because we love the beach. I always get pushback from people who think it is only a romantic destination – but every single time I visit I meet friend groups, large parties, families, solos, and couples.
Just keep in mind no matter what you say, there will likely always be someone who does not agree.
20. Best places to visit in X (month) – this is a popular series I have been doing for years and showcase my favorite paces to visit during that month. The goal is to share these about a month before the following month.
I have no idea why, but that is when they seem to perform best and typically pick up during the month as well. Which would seem odd as most people aren’t planning super last minute trips, but nevertheless, they tend to do well.
21. Share something you found really epic – this could be a hotel, cruise, airbnb, activity, etc. But it actually needs to be super cool. Cool enough that people want to share it and save it, boosting it in the algorithm!
To be honest, I don’t think the Airbnb I shared was THAT insane, but it was really cool. It had a pool in the home, a movie theater and could hold 10 guests in the 17K square foot residence. The most insane part was probably the price – because Aruba can get up there in cost but if spit between guests, this pace was less than a night in most major cities in the USA.
22. Compilation of hotels in an area that are amazing and you love – this style of video did so well because of the words I used (incredible), bold messaging in the opening screen, solid video content, and the hotels were actually amazing. Also, my audience is mostly USA based, so having them be in the USA was a huge factor.
23. Worst vacation ever – this is reverse psychology! Watch the video, and then it will make sense. People love drama – so when they see the headline, and it needs to stand out, they watch because they want to know what happened!
24. Bucket list trips in X (destination) – this is completely subjective – I would just say to know your audience. I used the USA because I can use the videos across all my channels and my audience is almost all USA.
25. Travel hacks – I share these a lot and in various ways (could be a series, a compilation or just a solo video if it needs more explaining). People feel like you are sharing something with them that maybe is not common knowledge or that helps you travel better.
No gatekeeping. Share it all – they will love you for it.
26. Bucket list resort – this has to truly wow the people or it could fall flat. I work in luxury travel, but not every resort wows me, not even close. But this one that I did the video about did and it performed very well across all my channels.
27. Recap of a few places you loved during a frame of time – for this example I used 2023 and trips I loved in the USA! Weirdly enough, the Daily Mail picked it up and wrote an article without my knowledge but it is the internet – so it’s fine.
28. Reasons you shouldn’t visit X (destination) – again, this will be reverse psychology. People love or hate it – but I think overall people in general think it is funny and for some, puts them onto a new destination.
29. Stunning islands to add to your bucket list – this will be entirely up to you to decide what to add here. Beauty is in the eye of the beholder.
30. Skip this, and go here instead – this can be used for so many destinations that are somewhat similar. Since my content is heavily focused on Bora Bora and the Maldives, I made a list of places closer to the USA with equally as stunning waters.
This shows people that paradise is everywhere. You don’t have to fly half way around the world to see incredible waters.